Why High-End Hotels Are Uniquely Positioned to Rebound From the Coronavirus Slump

Located in the San Juan Mountains of the Colorado Rockies, the 13 luxury log cabins of Dunton Hot Springs resort hide in lush green. Four miles down the road, its sister property, Dunton River Camp, which features eight luxury tents, is also open for business.

Luxury properties are uniquely able to implement coronavirus safety measures. It is in part because high-end travel has always included an element of distancing, says Melanie Brandman, founder and CEO of the Brandman Agency, a public relations firm that represents many upscale clients. High-end travel experiences often promise privacy, no crowds or long lines and being one-on-one with nature.  Read Full Story in TravelAge West 

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